We at digX love technology, because we believe that it can generate gains and wealth, which will ultimately improve people's lives and make this planet a better place. The gains can be business profits, or they can be outcomes that serve people, e.g. cures for illnesses. Artificial Intelligence (AI) is a technology framework that has clearly contributed a lot already. In business, there are use cases in administration, maintenance, planning where leveraging AI has created visible outcomes. Therefore, AI is often seen as part of the CEO Agenda.

In a recent NBER study "Firm Data on AI" (link at bottom of this post), they sample 6,000 senior executives and are finding that AI absorption leaves - nicely put - room for growth. Here is the original post, and then we will share our take on what conclusions can be drawn:

We survey nearly 6,000 senior business executives at US, UK, German, and Australian firms to develop new evidence on AI adoption and its effects on jobs, productivity, and output. Specifically, we ask executives about AI usage, its effects at their own firms over the past three years and, looking ahead, what they anticipate over the next three years. We find four main results. First, 69% of firms actively use AI, with higher usage rates at younger and more productive firms. Second, more than two thirds of executives regularly use AI, but their usage rate averages only 1.5 hours a week. Third, executives report little own-firm impact of AI over the last 3 years, with nine-in-ten reporting no impact on employment or productivity. Fourth, these same executives predict sizable effects over the next 3 years, predicting that AI will boost productivity at their firms by an average of 1.4%, raise output 0.8%, and cut employment 0.7%. In contrast, employees anticipate that AI will raise employment 0.5% at their firms in the next 3 years, highlighting an expectations gap between employers and employees.
- National Bureau of Economic Research (NBER), February 2026


The digX Perspective

"1. AI affinity"
💡 Here lies an opportunity for more established or less productive firms to "get with the program": digitize, integrate and establish governance for processes and data, to transform to digital and increase productivity. AI adoption is not a scenario where you should wait out the Kinderkrankheiten.

"2. Execs use AI average 1.5 hours a week."
🤔 Study does not state what for, but probably nowhere near business critical issues. YES, here AI was used writing this article, but NOT for anything content related (just wordsmithing). Most Execs know they can't use AI to summarize confidential emails, so one might think they use it to determine culinary preferences for dinner parties.

"3. Over the past 3 years, execs see little own-firm impact of AI, 90% see none"
😯 Wow! Only 10% of execs see "little" impact, 90% see none. Well, what's up with all the spend then? Clearly, AI has potential. Therefore, most must have been going about this the wrong way.

"4. Over the next 3 years, execs expect AI to result in a 0.7% employment cut"
🤷 True, AI will result in cuts (AI takes over most monitoring and routine work), but then you have to hire AI aces (model trainer, prompt engineer etc) to make it work. Replace 3 DB admins at $100k a year, with a single AI engineer for $300k. And "shadow IT" cost may will likely increase. Without clear governance, use cases and ROI, AI will become a money pit - instead of creating value.

Conclusion:
Should a COO spend about half the time on manufacturing or would 1.5 hours suffice? Can a CIO be successful spending 1.5 hours a week on IT/MIS? Should AI be on the CEO agenda, if they can get away with 1.5 hours a week? We think, either the CEO needs to spend more time using AI, or this can be a great content to delegate. Of course, shareholders and supervisory boards want AI on the CEO agenda.

We do think that a solid strategy framework and data-supported use cases are a vital ingredient to have sustainable AI usage at a company. Without this, the shadow IT costs will surpass the benefits. 

Source:
https://nber.org/papers/w34836

Image by https://pixabay.com/users/stevepb-282134/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=2789092">Steve Buissinne